A lot of people blamed the Web 2.0 directories and article submission sites as one of the primary causes of the recent Google Panda and Penguin update. Many SEO practitioners have abandoned the practice of submitting and building links from Web 2.0 and article submissions. Are they doing the right thing? Or are they missing out on big opportunities here? In this article, I will give out three primary reasons on why Web 2.0 and Article submissions are still very effective in today’s SEO and how you can take advantage of it for your business.
The first reason why Web 2.0 is still effective is because of its growing popularity. Many Web 2.0 sites allow publisher and authors with no programming experiences to publish their content on the web. In the past, many spammers have exploited this ease of use. They build automated software submission system that puts spam content on many Web 2.0 sites. However, as time goes on, the Web 2.0 gets better in their spam filters. Many low quality and spam content have been removed and they’re now enjoying tremendous support from top search engines.
Next, more and more authors are moving towards Web 2.0 to share their expertise. With better spam filter, authors need not fear that they will have to be put in the same light as spammers. There are plenty of high quality Squidoo Lenses and TypePad blog nowadays. When you put your high quality content in Web 2.0 sites, search engines will automatically associate your content with other high quality publishers, which will increase your authority and reputation.
Lastly, more and more people are staying away from black hat SEO practices when they’re submitting their content on Web 2.0 and article submissions sites. This will increase the authority of many Web 2.0 sites and article submissions directory but it won’t happen overnight. Overtime, they will regain their authority back. You can take advantage of this by avoiding practicing black hat and spam SEO technique yourself. Commit to only submitting a great content – content that your readers would love to read and you’ll be rewarded with high SEO rankings.
Hopefully by know you’ve realized that Web 2.0 and article submission sites still have important role to play in the SEO game. They’re still effective in giving you high quality backlinks and authority. However, it will all depend on how you play the game. Spammy and black hat SEO techniques will not win the game. Tricking the search engine using link wheel will not win the SEO game too. The way to be successful in SEO is to not try to game the system, but write truly valuable content that your readers will enjoy. When you make a really good content for your site, Google and other major search engines will be glad to send visitors over to your site. Make your visitors happy and search engines will love you.
Hopefully now you can start implementing those strategies on your site and good luck with your SEO efforts!