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Technology is at once disrupting the ad business and making new things and new career paths possible. For instance, when I started in the business 18 years ago there were no content strategists, user experience designers or SEO consultants. There was...
One of the dangers of blindly accepting that “Every company is a media company” is the very real problem of the wealth of material brands create today. Some of it is pure gold, but most of it is garbage. Nevertheless, let’s not quibble...
A lot of people are preaching the virtues of content marketing today. On the one hand, I am encouraged that the tide for content is rising.
On the other hand, I am put off by the sheer volume of bad information and missing information. Which is why...
Mashable is running a feature on the future of e-commerce.
I really like this pro-employment, high-touch prediction from Chuck Cohn, CEO of Varsity Tutors.
Many consumers appreciate the assistance of a real person when it comes to certain types of...
Hiring a freelance copywriter, graphic designer or web developer can be a trying task for a small- to medium-sized business. Sadly, the trouble goes both ways, as the creative person may find it difficult to communicate effectively with the client.
One thing I continue to learn about online marketing and getting one’s brand story heard, is how it is necessary to continuously appeal to new readers, or prospects as the case may be. For instance, you may be reading this article now, having never...
Brand is all.
I repeat this to help ease your mind about marketing’s role in operations.
Operations–or how a company does what it does–impacts brand.
Brand is all.
Let’s unravel this.
Brand is all means every interaction...
Note: This article was originally commissioned by The Content Strategist, but it has since disappeared from their archive (so I am reposting it here).
Historically, advertising took weeks or months to create. An art director and copywriter team would...
Blair Enns, a consultant to small agencies gets me to think and to look at things from a different perspective. Therefore, I highly value what Enns has to say about building long term value in my company.
The fact that most firms do not have a meaningful...
How does a company inspire true passion and loyalty in its workers?
It’s more than an operational mandate today, happy workers are the key to how a company is perceived by its various constituencies.
Yet, according to Gallup">new data from...